Like a lot of King's tales, The Mist starts slowly, with Drayton and his family surveying the after effects of a freak storm that batters their lakeside home. He went to speak to his people then came back and told me there was actually one story available – The Mist." It turned out that every one of his books had already been optioned by movie studios, ruling them all out. "I called King and we chatted for a while," he says, "then I asked him what he could offer us. This reference gave Mercer the perfect icebreaker.
During the ordeal, Donna wishes that Tad was back at home, tucked up in bed reading "one of his Mercer Mayer books". The story culminates with Donna Trenton and her young son Tad getting attacked in their car by a rabid St Bernard. Published in 1981, Cujo was Stephen King's grim tale of what happens when good pets go bad. The plan was in place, but they struggled to negotiate any suitable licences, so Mercer went to see a man about a dog. Their idea was to develop adventure game software for home computers based solely on licensed properties in the hope of attracting casual gamers. In 1984, American children's author Mercer Mayer and his business partner John Sansevere founded Angelsoft in White Plains, New York.
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